Mary Jane Coffee Company: I was provided with the attached mock-ups of previous design attempts, a few guidelines and examples of coffee bags the client liked.
The resulting logo is strong and bold and works with the request for a black bag.
Along the side panels of the bag and barely noticed in the background I added synonyms and slang words that relate to the two main topics; cannabis and coffee. This “texture” adds to the overall grungy style and adds a little humor.
On the coffee panel: JOE, BREW, JIVE, MOCHA, CUPPA, HIGH TEST, JUICE, MUD, ROCKET FUEL, COFFEE, BITTER JUICE, CAFFEINE, BEAN.
On the cannabis panel: 420, POT, LOCOWEED, LETTUCE, GANJA, MAUI WOWIE, GRASS, ROACH, MJ, CHRONIC, REEFER, HERB.