Tailwind Nutrition is a manufacturer of drink mixes for endurance athletes, located in Durango, Colorado
logo, before and after: I inherited the original logo versions on the left in the following examples and proceeded to simplify and balance the logo for all expected domestic and international applications. The main uses are packaging and various forms of marketing, from social media, e-commerce, trade shows and events.
As is almost always the case, incorporation of the new logo didn’t happen immediately, so you will notice in some of the examples on this page the old versions still being used.
Main changes to logo:
• Use only 1 approved version for all applications
• Stacked version to be discontinued from all use
• Move NUTRITION left to be flush with tailwind
• Reduce size of spiral and move up
• Change dark element in spiral to gray
• Remove shadow under spiral
• Remove all gradients from spiral
• Change color of tailwind to pure black
• Remove slight gradient in orange color used for NUTRITION
e-commerce digital advertisements: a collection of sizes
MTBR: Mountain Bike Reviews: 3 website wrapper options
packaging: design updates were incorporated into original packaging to improve retail appeal and branding & to meet new FDA label and packaging regulations.
international packaging: managed all responsibilities to create packaging designs for UK distributor that met all European Union regulations. I worked with a proof reader and two translators to insure language accuracy and consistency for English, French and German. Designs were created for seven flavors in two sizes.
trade shows:10’x10′ trade show booth was redesigned to have a strong and clean visual style and to also accommodate the major function of the booth, besides sales, which is tasting the product. New backdrop, tablecloths, shelving, drink dispensers, printed marketing and sales materials and various promotional branded items were created. The whole booth can be packed and shipped on 1 pallet.